WHAT & WHY
Exactly WHAT is a VISUAL MESSAGE™ and WHY is it VITAL to the SUCCESS of your video marketing?
"The VISUAL MESSAGE™ starts to tell the STORY long before ANY WORDS are spoken." - Miles Berdache Lynk
THE VISUAL MESSAGE™
Take a look at the image above and discover the 3 Key Elements of the VISUAL MESSAGE™ - 2 Puzzle Pieces that govern the overall VISUAL MESSAGE™ - and the 1 Tip you can use to be sure your VISUAL MESSAGE™ is always spot on.
The VISUAL MESSAGE™
Everything seen between the RED LINES is what we call the VISUAL MESSAGE™
PERSONAL GROOMING
HAIR and MAKE UP are, together, 1 of 3 KEY ELEMENTS of the VISUAL MESSAGE™
WARDROBE
CLOTHING and COLOR choices is another of 3 KEY ELEMENTS that make up the VISUAL MESSAGE™
SET DESIGN
The ENVIRONMENT of the video rounds out the 3 KEY ELEMENTS of the VISUAL MESSAGE™
LIGHTING
The LIGHTING will govern all 3 KEY ELEMENTS and an overall polished VISUAL MESSAGE™
THE #1 TIP
Before pushing PLAY, RECORD or GO LIVE, check the MONITOR and make adjustments if necessary.
5 THINGS YOU MUST KNOW
ONE:
ALL 3 ELEMENTS of your VISUAL MESSAGE™ must work together. 1 is NOT more important than the others. IF 1 IS OFF - ALL 3 ARE OFF.
TWO:
LIGHTING affects all 3 ELEMENTS - AND a different blouse color can CHANGE THE LIGHTING - which could also change how the make up looks. ALWAYS CHECK THE MONITOR before pushing record or "go live".
THREE:
DEPTH PERCEPTION on camera is very different from what the naked eye sees. Items and decor in the BACKGROUND may have to be CLOSER TOGETHER, more EXAGGERATED or PLACED in ways that ONLY LOOKS "NORMAL" on camera.
FOUR:
The VISUAL MESSAGE™ will either CONFIRM your authority OR call it into QUESTION. This split second decision is what causes your viewers to CONTINUE watching OR - MOVE ON to the next video.
FIVE:
YOU DON'T NEED a big budget, an EXPENSIVE wardrobe, to LOOK LIKE a model OR have a LARGE PRODUCTION space to create a VISUAL MESSAGE™ that will ATTRACT your ideal clients, INCREASE viewer times and sales - AND showcase YOU as the "GO TO" AUTHORITY.